Add keywords and subreddits to monitor
Keywords are the strongest signal in RedReplier. They decide which conversations across Reddit, Hacker News, X, Bluesky, and Facebook are worth scoring and reviewing. A good keyword set is specific enough to avoid noise but broad enough to catch the language your buyers actually use.
Where keywords fit
Each keyword belongs to a monitored website. RedReplier uses the website description, keyword text, and thread context together when it evaluates relevance. A keyword should describe a problem, category, competitor, or buying situation connected to the product.
Start with intent phrases
Begin with phrases that indicate a person is actively looking for help. These include words like "best", "alternative", "recommendation", "tool", "software", "how do I", or a specific pain point.
- CRM for small agencies
- client follow-up software
- spreadsheet sales pipeline alternative
- automate social monitoring
- tool to find customer conversations
Weak keywords are usually too short or generic. A single word like "CRM" or "marketing" may match many unrelated posts and produce a noisy queue.
Add competitor and alternative terms
Competitor names and alternative phrases help catch comparison threads. Use them carefully: the best replies do not attack competitors. They explain tradeoffs, answer the original question, and only mention your product when it is relevant.
Subreddit context (Reddit only)
For Reddit mentions, if RedReplier exposes subreddit targeting in your workspace, use it to focus monitoring on communities where the topic naturally appears. Do not use subreddit filters to force promotional replies into unrelated communities. Subreddit norms matter. Hacker News, X, Bluesky, and Facebook have no subreddits; their mentions are matched by keyword and content alone. A Facebook group mention shows the group it came from in place of a subreddit.
Understand keyword states
New keywords that fit the plan become active right away, and the rest stay pending until the plan has room for them. Active keywords are monitored. Disabled keywords stay saved but stop collecting new matches. Suspended keywords were rejected by RedReplier's automatic keyword review, usually because the phrase is too generic, meaningless, or adult content, and they collect nothing. Edit a suspended keyword into a more specific phrase, which sends it through the review again, or delete it.
Tune noisy terms
If a keyword catches too many weak matches, make it more specific. Add the audience, workflow, or problem to the phrase. If a useful term is too narrow, add two or three variants that people would naturally write.
Billing and limits
Your plan sets how many keywords can be active at the same time. Through the API, enabling a keyword or activating pending keywords never charges: keywords beyond the plan stay pending until someone upgrades in the RedReplier app. In the app, activating keywords beyond the plan upgrades it, and RedReplier shows the charge before you confirm. The billing preview endpoints are read-only and show what covering more keywords would cost. Add the highest-intent terms first and keep exploratory keywords disabled until the queue proves useful.
Review checklist
- Would a real customer use this phrase on Reddit, Hacker News, X, Bluesky, or Facebook?
- Does it describe a problem, category, competitor, or purchase question?
- Is it specific enough that a reviewer can understand why it matched?
- Would your team be comfortable replying if the thread is a good fit?